About

About JenaLab

JenaLab is a creative tech startup building an integrated creative ecosystem for creators and startups. We support people’s journeys of “Record, Grow, and Share,” creating a world where anyone can bring their ideas to life and continuously expand the value of creation.

Human narrative is data. Data has a story. Stories connect people.


Philosophy

  • Capture — Transform human narrative into structured data.
  • Tell — Generate and visualize stories with AI.
  • Connect — Stories create real relationships.

Our Mission

  • Record — Build tools that record the creative process.
  • Grow — Provide an environment for growth through education and mentoring.
  • Share — Connect completed works and ideas with the world.

The Narrative Stack

  • Contexta — Capture human narrative as structured knowledge graphs. (Coming Soon)
  • Storida — Turn narratives into stories and picture books with AI.
  • Armo — Stories connect people to people.

Open Source Philosophy

We build what we need, then open it to the world. JenaLab builds tools internally and releases them under the MIT open source license.


Why We Exist

Anyone can be a creator now. Yet the tools to record, paths to grow, and stages to share remain fragmented.

JenaLab bridges these gaps — building a world where learning, making, and sharing flow as one continuous journey.


Our Promise

  • Human-Centered Technology — We develop technology that amplifies human creativity.
  • Sustainable Growth — We build a sustainable creative ecosystem where art and technology coexist.
  • Community First — We build a community that grows together, not alone.

Studio

Solo studio · 25+ years full-stack experience · Based in South Korea · Founded July 2024

Brands: Contexta (coming soon) · Storida · Armo

Key Projects

Year Project
2016 Shilla Hotel Duty Free — Development
2017 HDC Shilla Duty Free — Development
2018 HDC Shilla Duty Free — Operations & Maintenance
2023 Cassia Hotel Management System — Development
2025 SQI Corporate Cafeteria Solution — Development
2025 New Blanc Hotel Self Check-in Kiosk — Development